Harsimran Kaur

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Harsimran Kaur

Marketing Coordinator

Marketing Coordinator with experience supporting integrated campaigns across digital and traditional channels, including events, promotions, and client deliverables. Skilled in campaign coordination, reporting, SEO/SEM support, and cross-functional communication to ensure smooth execution and consistent brand messaging.
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4

Years of experience

Harsimran

About Me

I’m a Marketing Coordinator with experience supporting marketing execution across events, digital campaigns, and in-store promotions. My background includes coordinating multi-client initiatives, managing website and e-commerce updates, supporting SEO/SEM and paid advertising, and preparing performance reports. I bring strong project coordination, stakeholder communication, and detail-oriented reporting skills, with hands-on experience in tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, and social media management platforms.
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My expert
areas

Marketing coordination focused on planning and executing campaigns, supporting events and promotions, improving SEO visibility, and tracking performance through analytics and KPI-driven reporting.

Skills

Campaign Planning & Coordination

Event Planning & On-Site Execution

SEO & SEM Support (Keyword Research, On-Page SEO)

Marketing Analytics & KPI Reporting

Social Media Management & Ad Targeting

Cross-Functional Communication & Client Coordination

  • 4

    Marketing Experience

  • 25

    Events Executed

  • 3

    New Hires Trained

  • 10

    Client Acquisition Growth (in percent)

Education

Marketing Research and Analytics
Centennial College
Toronto, Canada
Sep 2023 - Aug 2024
Digital and Content Marketing
York University
Toronto, Canada
Sep 2022 - Apr 2023
Bachelors of Computer Science
Delhi University
Delhi, India
Jul 2015 - Jun 2018

Experience

Chanel (via Dufry Duty Free – Avolta)

Sales & Marketing Assistant | Apr 2023 – Present

  • Supported marketing and promotional initiatives including product launches, seasonal campaigns, and in-store activations aligned with brand guidelines.

  • Assisted with coordination and execution of in-store promotions to ensure displays, messaging, and customer flow met operational standards.

  • Observed and documented customer preferences and buying patterns to support marketing effectiveness reviews and sales planning.

  • Delivered product consultations and responded to customer inquiries professionally to support customer satisfaction and brand trust.

  • Completed administrative and reporting tasks including daily sales summaries, inventory coordination support, and internal updates.

Matrix Academy

Marketing Co-op | May 2024 – Aug 2024

  • Created digital marketing content including flyers, videos, and newsletters to support audience engagement.

  • Developed client proposals and brochures, contributing to a 10% growth in client acquisition.

  • Improved website performance through SEO optimization, increasing organic traffic and boosting engagement across social media and email marketing.

Brand Voxtech

Marketing Specialist / Digital Marketing Specialist | Sept 2021 – Aug 2022

  • Coordinated integrated marketing initiatives for multiple clients across digital and traditional channels to align with communication strategies.

  • Supported smooth campaign execution by acting as a communication bridge between marketing, PR, and operations teams.

  • Planned, budgeted, and executed 25+ client events, coordinating vendors, timelines, logistics, and on-site execution.

  • Prepared performance summaries, post-event evaluations, and campaign reports to guide improvements for future initiatives.

  • Trained and onboarded 3 new hires on workflows, coordination standards, and quality processes to improve team efficiency.

Acwits Solutions

Digital Marketing Assistant | Oct 2019 – Aug 2021

  • Managed website operations and backend updates, including content uploads and structure optimization on hosting platforms such as Bluehost.

  • Supported e-commerce website management by maintaining product listings, metadata, pricing, and backend data to ensure accuracy.

  • Conducted SEO/SEM activities including keyword research, meta titles/descriptions, and search performance monitoring to improve visibility.

  • Analyzed website traffic and user behavior using analytics tools to inform marketing strategy adjustments.

  • Supported paid advertising initiatives and maintained organized documentation for reporting and ongoing digital marketing activities.

Certifications

Google Ads Search Certification

Jan 2023

Google

Programmatic Certification

Apr 2023

MediaMath

Google Analytics Certification

Apr 2024

Google

Social Media Marketing Certification

Feb 2023

Hootsuite

Projects

Multi-Client Event & Campaign Execution

Brand Voxtech

Marketing Specialist / Digital Marketing Specialist

Skills Used

  • Event planning, campaign coordination, vendor management, budgeting, stakeholder communication, reporting, PR coordination

Key Roles

  • Coordinated integrated marketing initiatives across digital and traditional channels for multiple clients to ensure alignment with communication plans.

  • Planned and executed 25+ client events by managing timelines, logistics, vendors, and on-site operations for consistent brand delivery.

  • Supported PR coordination by ensuring accurate information flow and consistent brand messaging across channels.

  • Prepared post-event evaluations and performance summaries to help assess effectiveness and improve future marketing initiatives.

  • Collaborated across internal teams (marketing, PR, operations) to ensure smooth execution of deliverables and campaign milestones.

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